in Automotive News Europe, by Peter Sigal, 21-06-2019
The factory will produce cars on PSA’s new CMP architecture for compact and small cars. In addition to the Peugeot 208, it could produce expected new versions of the Citroen C-Elysee and Peugeot 301, three-box cars that are mainly sold in regions outside of Europe.
PSA says the plant will serve 80 countries.
Its regional headquarters are in Casablanca, and the Kenitra plant will be served by a technical center with 500 engineers, and 27 suppliers that have built factories and assembly plants in the area. All told, the factory will create around 20,000 direct and indirect jobs.
Among the benefits offered to PSA and other automotive businesses to locate in the Kenitra trading zone include exemptions on corporate tax (for a limited time), value-added tax and customs duties. The government is also providing training subsidies for PSA workers. In return, PSA has agreed to export 85 percent of the production and source a high percentage of parts locally.