in Automotive News Europe, by Michael Martinez, 12-06-2019
Fields, senior adviser at TPG, a global asset management firm, said automakers must grapple with high development costs and a lack of demand, despite promises from most major companies to electrify their lineups.
“They are going to have to first restructure the margins of the business and on top of it you’re going to have to incentivize demand,” Fields said. “If you throw in, during that time period, a recession that’s going to happen at some point, that’s going to put a lot of pressure on the OEMs.”
He noted the U.S. is likely to lag other countries in embracing electrified vehicles.