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A New Era, a New Class: BMW Group steps up technology offensive with comprehensive realignment – uncompromisingly electric, digital and circular

The BMW Group has entered 2021 with ambitious targets for growth and profitability and will be putting the first forerunners of its far-reaching technology offensive on the roads in the coming months. At the same time, it has set the course for a comprehensive realignment. From the middle of the decade, a new generation of models will take premium mobility to a new level from a technological perspective.

in BMW Group, 17-03-2021


  • BMW i4 to be launched three months ahead of schedule
  • BMW Operating System 8 installed for first time in new BMW iX* – world’s largest fleet for over-the-air upgrades by end of 2021
  • Breadth over niche: around 90 percent of market segments to have fully electric models by 2023
  • Deliveries of fully electric models to grow by well over 50 percent annually on average by 2025
  • ‘Neue Klasse’ to spearhead product range from 2025
  • Fully electric models to account for at least 50 percent of global deliveries by 2030
  • MINI to become a fully electric brand by the early 2030s
  • Circular economy as goal for future product generations
  • Outlook: Significant increase in Group profit before tax
  • Zipse: “Transformation will give BMW a competitive edge”

The BMW Group has entered 2021 with ambitious targets for growth and profitability and will be putting the first forerunners of its far-reaching technology offensive on the roads in the coming months. At the same time, it has set the course for a comprehensive realignment. From the middle of the decade, a new generation of models will take premium mobility to a new level from a technological perspective.

“The BMW Group has ambitious plans for 2021. We have started the new year with strong momentum and are aiming to return to pre-crisis levels as swiftly as possible – and go even further,” said Oliver Zipse, Chairman of the Board of Management of BMW AG, in Munich on Wednesday. “We have a clear roadmap for making the transformation of our industry a real competitive advantage for BMW in the coming years: uncompromisingly electric, digital and circular.”

After a demanding year that ended with a succesful final spurt, the BMW Group is determined to remain on a course of recovery in 2021 and has set itself ambitious targets, including significant growth in Group profit before tax. The Automotive segment is expected to a record a solid increase in deliveries. The segment EBIT margin is forecast to improve to within a range of 6 and 8 percent for the full year 2021.

“2021 is all about growth for us. At the same time, we are prepared to respond flexibly,” said Nicolas Peter, Member of the Board of Management of BMW AG, Finance. “We always think and act long-term; by making the right decisions today we are setting the stage to achieve our ambitious strategic goals for 2025, 2030 and beyond.”

 

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